The Undeading

Lost and alone, Michelle never stood a chance. Not with those … things everywhere. Armed with nothing but her instincts and a pretty bad heart condition, watch, in what’s been called “The Best. PSA. Ever,” as Michelle fights her way through a post-apocalyptic Toronto in search of a way to stay alive.

This began as a simple online film about CPR training. Thanks to our team and a very progressive client, it quickly turned into a month-long national event and viral sensation – with unprecedented earned media coverage, over 1 million YouTube views and breaking the North American record for most people learning CPR at one time (Guinness). See the case study at the bottom of the page.

Our ripped fabric teaser flyers at Toronto’s Nuit Blanche.

Pretending I was in the film. I wasn't.

Hopefully they can be friends again one day. But it’s a start.

Naeem and I telling the crew to keep it down during our interview.

Even got on CTV News.

Behind the scenes of our star Michelle Nolden.

BACK TO WORK