Naming Spirits
Client: Peller Estates, Proximo Spirits, Gruppo Campari
Naming a spirit is an interesting exercise. My approach involves blending who it’s for and what’s in it.
Baron Samedi Spiced Rum
Creyante Mezcal
Waltzing Matilda Wine
Alternative proposals. I really liked Straya and made the story behind Adelaide so real sounding that someone thought it was real.