Lost and alone, Michelle never stood a chance. Not with thoseā¦things everywhere. Armed with nothing but her instincts and a pretty bad heart condition, watch, in what’s been called “The Best P.S.A. Ever”, as Michelle fights her way through a post-apocalyptic Toronto in search of a way to stay alive.
What began as a simple, albeit entertaining online film about CPR turned into a record-breaking international event. See the case study at the bottom of the page.